I’m a product designer by training and a design researcher at heart.

 

My journey into research began with a transformative class called Industrial Design Research, where we designed and executed a research study. Something that stayed with me from that class was: "What people say they do isn’t always what they actually do," and that is why "understanding why people do something is infinitely more important than merely knowing what they do."

 

This realization sparked my curiosity and deepened my appreciation for uncovering the motivations, beliefs, and attitudes that drive human behavior.

Our decisions - big or small - are shaped by these underlying factors, and as a researcher, I’m fascinated by the layers of stories they reveal. Fueled by an endless curiosity and a desire to make meaningful connections, I embarked on this journey of discovery.

 

Every study I undertake reinforces my belief that research isn’t just about gathering insights - it’s about creating understanding, driving empathy, and designing solutions that truly resonate.